Simple Cross-Channel Marketing Management
AdTriba is the simplest way for digital advertisers to get an accurate view of their cross-channel digital marketing performance, without having to resort to antiquated Last-Click and other static attribution models. It tracks all-digital campaign touches, from a holistic and cross-channel perspective. With this tracking data and through advanced machine learning algorithms the actual performance of each channel and campaign is calculated. This data-driven attribution allows for cross-channel optimization of marketing ROI.