Brand Tracking using Advanced Data Science
Latana is advanced brand tracking at its finest. It helps B2C companies understand their target audience and make better marketing decisions. Companies can do this by using Latana to measure campaign impact, seeing how their target audience perceives their brand, and by tracking the competition.
With the help of Latana's MRP. or Multilevel Regression and Poststratification, a user can identify a highly targeted audience by analyzing thousand of audiences' characteristics and pinpoint the relevant ones by monitoring user behavior.
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