Offers in MARS campaigns are optimised to maximise conversion. Users receive relevant offers thus improving their experience on the app and increasing the click and conversion rates.
Mars optimizes your offers marketing budget on the right users to boost conversions, it nudges the users who are just about to convert to prevent dropoff and doesn’t spend much on the users who are already transacting on the platform. Smart heh!.
Its impossible for a human to uniquely target every user in a marketing campaign. Let MARS compute the best offer value for each user and all you have to do is come up with creative content around it
