Quitters Win - National No Smoke Day

We're challenging America with one simple idea through videos, "Can you quit smoking for just one day?"

With National No Smoke Day, the challenge is for people to quit for just one day. And then maybe on that second day, they take it a step further. Maybe they create a quit plan or maybe they get a friend to become their sponsor. What happens next is up to them. We just want to spark the snowball effect by creating 3 memorable and influential videos that will make National No Smoke Day go viral.