Adblock Analytics vs Backroom

Helps websites monitor visitor ad blocking usage

Since the creation of the internet businesses have been able to generate consistent, and in many cases, significant revenue by displaying online advertisements on their websites, but now that revenue is being threatened by ad blocking technology. If your business relies upon revenue generated from the display of online advertisements, knowing how many of your visitors are blocking ads is critical.

Content messenger where friends can chat privately over things they read and watch

A content messenger for friends to share and chat privately over articles, videos, tweets, or any media. Currently, these private conversations are spread out across emails, text messengers or other platforms which also provide a private message feature (e.g. Twitter DM). Backroom makes it easy to both share and consume relevant information in a private space - whether it’s a static content (an article) or a live stream (an NBA game).

We want to build a communication solution which is content-native. What we mean by that: It understands if it’s a tweet, or a live stream and makes conversations richer and more engaging. We do not undermine what machines can recommend us, but we think if the “seed” can be created by people who know us, machines can use this “seed” and do a better job of recommendation.