Adblock Analytics vs Measured

Helps websites monitor visitor ad blocking usage

Since the creation of the internet businesses have been able to generate consistent, and in many cases, significant revenue by displaying online advertisements on their websites, but now that revenue is being threatened by ad blocking technology. If your business relies upon revenue generated from the display of online advertisements, knowing how many of your visitors are blocking ads is critical.

Help brands grow by measuring incremental media contribution to performance through experimentation, adaptable technology and actionable insights.

Measured helps brands grow by measuring incremental media contribution to desired performance results. Through a transparent experimentation approach that is always learning, Measured delivers ongoing actionable insights for marketers to increase efficiency and scale media for maximum growth. Experiments are powered by Measured’s privacy compliant Marketing Data Warehouse, which is purpose-built for analytics with data the customer owns. Since being founded in early 2017, Measured customers, including brands like Calvin Klein, Drizly, FabFitFun, and Johnny Was have experienced 30% efficiency gains on average. For more information, visit www.measured.com.

Location: Santa Monica, United States