Aireal vs Measured

Geospatial Hologram Technology

The Internet provides the ability to discover, experience, purchase, and customize content within a computer. But this content doesn't add value to the world around you. Aireal enables people to discover and experience digital content in the real world, purchasing and customizing the content within volumetric blocks tied to physical locations. This digital real estate supports the placement of 2D, 3D, Video and Interactive Content that can be experienced through the use of mobile and wearable technologies. Through the eyes of technology, Aireal allows digital content to coexist with reality.
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Aireal’s proprietary technology offers new and unique ways to interact with the world around you like never before. Content providers have the option to purchase volumetric Airspace anywhere in the world. Airspace is a patented method that defines a series of Cartesian Coordinates (longitude, latitude and altitude) as a volumetric piece of digital real estate that is available to purchase. Within Airspace, 2D, 3D, video and interactive content can be placed for others to experience. Aireal will enable users to experience content that is blended with their real world through the use of mobile and/or wearable technologies.

Help brands grow by measuring incremental media contribution to performance through experimentation, adaptable technology and actionable insights.

Measured helps brands grow by measuring incremental media contribution to desired performance results. Through a transparent experimentation approach that is always learning, Measured delivers ongoing actionable insights for marketers to increase efficiency and scale media for maximum growth. Experiments are powered by Measured’s privacy compliant Marketing Data Warehouse, which is purpose-built for analytics with data the customer owns. Since being founded in early 2017, Measured customers, including brands like Calvin Klein, Drizly, FabFitFun, and Johnny Was have experienced 30% efficiency gains on average. For more information, visit www.measured.com.

Location: Santa Monica, United States