AlleyWatch vs mParticle

AlleyWatch is a global media, technology, and branding company with a focus on insights, analysis, resources, and news coverage with an objective point of view

AlleyWatch provides actionable information to its readership, and assists them in strategizing their business objectives.

AlleyWatch serves as a trusted resource and influential voice for millions in the entrepreneurial and venture community, the readership is comprised of venture capitalists, angel investors, entrepreneurs, accelerators, incubators, startup employees, thought leaders, event organizers, corporate executives, academics, city officials, PR/press and tech enthusiasts.

mParticle is the customer data platform for every screen.

mParticle helps marketers and product teams at companies like Venmo, Starwood, NBC Universal, Spotify, and Airbnb integrate and orchestrate customer data across their entire growth stack to create better customer experiences and win in key moments. Our customers trust mParticle to manage more than $5 billion in commerce transactions and 500 billion API calls monthly.