Apex Scoring System vs BrandTruth Inc.

APEX Scoring System is a brand tracking and marketing reporting software that scores audience engagement, builds better relationships, and grows organizational success - ask your audience the standard

APEX is focused on improving brand loyalty for clients to transform engagement to become audience-focused for long-lasting connections. Our scoring system is based on 16 specific metrics that define the way people feel and what they believe, tied to actual business performance. APEX’s proprietary data computes to give your brand a score, providing an overall view of performance that your team and the wider organization can rally behind. APEX isn’t simply a marketing tool, It’s an organizational investment that leads to better audience experiences by encouraging messaging, operations, service, and product development to align closely with your audience’s pressing desires.

Location: Toronto, Canada

Brand optimization platform that inspires teams through proven psychology for improved brand and market value

The BrandTruth platform discovers and optimizes a brand’s archetype through a collective team experience, of tens, hundreds, or even thousands of contributors. A proprietary algorithm of proven psychology provides immediate results that reveal data, core beliefs, psychographics and strategic insights for a definitive market position, enhanced customer engagement with improved employee retention and engagement. These processes as well as additional experiences and A.I. tools improve creative executions and communications, all for an economical subscription.

Location: Littleton, United States