Apex Scoring System vs TheCarTest

APEX Scoring System is a brand tracking and marketing reporting software that scores audience engagement, builds better relationships, and grows organizational success - ask your audience the standard

APEX is focused on improving brand loyalty for clients to transform engagement to become audience-focused for long-lasting connections. Our scoring system is based on 16 specific metrics that define the way people feel and what they believe, tied to actual business performance. APEX’s proprietary data computes to give your brand a score, providing an overall view of performance that your team and the wider organization can rally behind. APEX isn’t simply a marketing tool, It’s an organizational investment that leads to better audience experiences by encouraging messaging, operations, service, and product development to align closely with your audience’s pressing desires.

Location: Toronto, Canada

TheCarTest is an automotive marketplace that provides new car buyers with access to trusted mobility advice.

We start at the beginning of the retail journey, capturing the consumer with a 'concierge-style' consumer-first approach. Our objective is simple, to establish a relationship with consumers as a trusted mobility advisor and in return the customer will provide invaluable data. Think of it as a personal new car shopper. Our swipe 'n' drive match- maker brings the emotion back into the decision-making process.