Appgo2market vs Victa

A DIY mobile app marketing center supporting app developers and entrepreneurs

A DIY mobile app marketing center that offers app professionals with a set of guides and tools to perfect their app results around distribution, engagement, and monetization.
The company also offers hands-on marketing support (we call it CMO / marketing team on demand) for selected startups and tech companies, to help them with their A2Z marketing activities, including Branding, PR, messaging, events, acquisition, web marketing, content marketing and more.

Victa is the first gaming running app, maintaining user's journey to their results by merging fitness with an addictive game and NLP chatbot.

We are striving to drastically increase retention in fitness now and other healthtech domains in the future to make more people healthier. We do it via creating a sticky factor with a character and telling a great animated story where user participates via moving. We rely on several scientific approaches in the product such as the anchoring effect, compulsion loop and pseudo-set framing to impact retention. We are going to balance fitness and gamification allowing users to use Victa as a full-fledged fitness tracker, but simultaneously get more motivation.

Location: Yerevan, Armenia