Aviator vs Noovelty

You'll need a pair of jeans for any trip. You'll either wear them, or pack them. So, we designed that are as comfy as sweatpants, packed with function, and have timeless style.

I have always liked to wear jeans when traveling because they seemed like an easy choice. Also, I would need a pair of jeans for wherever I was traveling. Wearing my jeans on the plane also meant I wouldn't have to pack them. Problem is, jeans weren't designed with travel in mind. I set out to make a pair of jeans with timeless style, and packed with features for the travel lifestyle.

A B2B marketplace for licensed merch

Noovelty is an online marketplace that allows sellers to create their own merch by combining licensed artworks from individual artists with products provided by independent manufacturers. Merch are printed to order and drop-shipped directly to customers.

Location: San Francisco, United States