Backroom vs Lyfe

Content messenger where friends can chat privately over things they read and watch

A content messenger for friends to share and chat privately over articles, videos, tweets, or any media. Currently, these private conversations are spread out across emails, text messengers or other platforms which also provide a private message feature (e.g. Twitter DM). Backroom makes it easy to both share and consume relevant information in a private space - whether it’s a static content (an article) or a live stream (an NBA game).

We want to build a communication solution which is content-native. What we mean by that: It understands if it’s a tweet, or a live stream and makes conversations richer and more engaging. We do not undermine what machines can recommend us, but we think if the “seed” can be created by people who know us, machines can use this “seed” and do a better job of recommendation.

Get control of your news feed and put the Social back into Social Networking.

Lyfe is a new social app that puts you back in control of your news feed. Our aim is to put the social back into social networking, while still allowing you to connect with the brands and celebrities who interest you.

Lyfe has a separate news feed for your friends, as well as the Businesses, Brands, Celebrities & Influencers you follow. Personalised trending content floats to the top of your feed and you can choose to engage with these posts or dismiss the with the swipe of a finger.