basiccontent vs Crux Group Messaging

new ecommerce company for women - high end fabrics, minimal design, no middlemen prices

Basiccontent is a new vertically integrated ecommerce company from San Francisco, ca. Our goal to is make essential dresses for women, using the best fabrics and deliver them at fair prices. We cut out the middlemen and source the silk ourselves. The designs are on trend and minimal - so we can put the the value of the garment in high end fabrics - not the construction.

We are here to take on everlane, cuyana, and modern citizen in a different way by offering great on trend minimal design with the highest quality fabrics.

Crux beautifully organizes all of your group messaging and information.

Headquartered in Santa Monica, Crux was built with groups in mind in order to communicate in a more organized, easy, and efficient manner. After talking to thousands of college students and groups of all kinds, we realized groups were having a hard time communicating effectively and organizing their critical information. Transparency was a big issue. The multitude of apps that groups use aren't quite solving the problem.

On Crux, group topics help organize messages and information. But we're not stopping at group messaging. We're building a platform for managing the people, places and things that matter most to groups. We will provide groups with simple, beautiful, and powerful tools & integrations to help them achieve their missions.

Product Overview:

GROUP STACKS
There’s a reason why we call it a stack.. it’s for all the awesome stuff you can share in it. From your campus clubs and study groups, to your workout buddies, and family circles, give every group a home to call its own. Don’t forget to add a photo it and bring your group to life.

TOPICS
Ok, so this is how we’re really different. Topics bring your group members closer together. You can easily set the topics that are most important to your group. Instead of having one place to discuss all of your group’s events, important information, really anything… separate them into their own spaces and see the quality of communication increase immediately between your group members.

KUDOS
Everyone loves giving Kudos. It’s not enough to just ‘like’ things anymore. Kudos gives your conversations an extra level of pure awesomeness. Based on a secret formula, the Kudos level increases as more group members give it kudos. This highlights whats loved, whats trending, and what content is simply on fire.

SUGGESTIONS
No one likes to more work then they have to. Instead of deciding about what group topics to set up, we provide with recommended topics based on the type of group you have. For the past year, we’ve listened to thousands of groups, and understand what topics are critical to them. If some of the recommended topics don’t fit your group, you’re free to add custom topics as well.

We are truly dedicated to delivering unique tools and resources to groups worldwide. We take a design-centric approach to all features within the product. We want users to have beautiful and simple experiences while using our products.

Our target audiences are college students that belong to on-campus groups. While that is our focus at the moment, we have seen other types of groups use the platform such as micro-communities, fitness-oriented groups, local communities & team sports as well.