Boost The News vs Enalito

Promote the right content to the right audience.

Boost the News is a content retargeting platform that enables publishers and brands to cooperate in promoting content. Publishers share their articles with relevant brands using the Boost the News platform. Brands then have the possibility to promote the articles through retargeted online ads.

Boost the News has unique features for two main types of users:

Online publishers come to Boost the News for a new tool to increase traffic and monetize content. They receive a platform that enables them to share their articles with relevant brands (for example, brands that are mentioned in a given article), who then promote the articles.

Through this cooperation with brands, publishers increase their website traffic and ensure their articles are read by as many people as possible. They also monetize content, as for every promoted article they gain revenues.

Brands, on the other hand, see in Boost the News an opportunity to increase the readership of their branded content. They get a platform that enables them to receive articles from publishers, launch retargeted online ad campaign according to the desired duration and budget, and monitor and measure the performance of the ads.

This way, they get more brand visibility and make sure that articles about their brand do not pass unnoticed. They enhance the efficiency of their content marketing efforts with the accuracy of retargeted ads.

Enalito helps eCommerce businesses with its Artificial Intelligence & Machine Learning platform.

Enalito helps eCommerce businesses with its Artificial Intelligence & Machine Learning platform. It offers a complete Retail Lifecycle Automation Platform that helps businesses understand their trends and KPIs in depth for making strategic decisions to derive more value & deliver rich customer experience.

We are proud that Enalito is helping retailers across different countries such as New Zealand, USA, Australia, India, Singapore and aims to be a business acceleration & digital transformation platform for the retailers worldwide.

Developed by e-commerce experts, Enalito enables CEO’s, CTO’s, CMO’s, eCommerce Directors, Marketing Managers & all key business stakeholders to make intelligent business decisions by providing them with an AI Powered Platform that delivers actionable business insights and then implements the actions chosen.

Enalito's product suite comprises of Enalito Analytics, Enalito Monetize, Enalito Assorter, Enalito Promo & Enalito Retarget. By spotlighting important Key Performance Indicator's (KPI’s), Enalito performs a business health check-up using Machine Learning algorithms to identify opportunities for essential improvements, product inventory optimization with optimal catalog listing and for monetizing strengths that guarantee 1000% Return On Investment.

Enalito’s offers cross channel marketing orchestration to empower Retailers & Brands for engaging with their customers across all digital channels through personalized messaging to deliver a true Omni Channel Experience.

Enalito offers an AI-powered Recommendation Engine and Customer Data Platform with a Unified 360 Degree Customer Analysis, KPI & Business Trend Analysis, Intelligent Behavioral & RFM Based Customer Segmentation, Funnels & Cohorts Analysis, Business Performance Tracking, Identification of New Revenue Opportunities, Product Performance Analytics, Intelligent Inventory Management, Intelligent Cross Channel Marketing Orchestration for all stages of Customer Lifecycle.

Location: Santa Clara, United States