Boost The News vs Maralytics

Promote the right content to the right audience.

Boost the News is a content retargeting platform that enables publishers and brands to cooperate in promoting content. Publishers share their articles with relevant brands using the Boost the News platform. Brands then have the possibility to promote the articles through retargeted online ads.

Boost the News has unique features for two main types of users:

Online publishers come to Boost the News for a new tool to increase traffic and monetize content. They receive a platform that enables them to share their articles with relevant brands (for example, brands that are mentioned in a given article), who then promote the articles.

Through this cooperation with brands, publishers increase their website traffic and ensure their articles are read by as many people as possible. They also monetize content, as for every promoted article they gain revenues.

Brands, on the other hand, see in Boost the News an opportunity to increase the readership of their branded content. They get a platform that enables them to receive articles from publishers, launch retargeted online ad campaign according to the desired duration and budget, and monitor and measure the performance of the ads.

This way, they get more brand visibility and make sure that articles about their brand do not pass unnoticed. They enhance the efficiency of their content marketing efforts with the accuracy of retargeted ads.

Maralytics helps business owners make sure that every dollar they spend on advertising generates more revenue for the business.

Maralytics is a cloud-based marketing analytics solution that helps you get the most out of your marketing efforts.

It will assist you in launching smarter and more effective marketing campaigns that are based on actual data, thereby eliminating the need for any guesswork.

This enables you to focus on spending only on what works and what succeeds, eventually leading you to increase your return on investment.

Improve all your marketing campaigns by getting actual ROI results and get these benefits:

Successful Strategies – Launch smarter and more effective marketing campaigns
Accurate Data – Sales from any marketing campaign are directly imported to the platform
Improved ROI – Focus on spending marketing dollars only on what works and what succeeds
Profitable Marketing Dollar Spend – more customers and sales for the same or less investment

Features:

• Profit per campaign – view profitability of every campaign by automatically calculating sales and costs
• Sales revenue per campaign – view all sales results that are imported directly from one of our integrated partners and linked to a marketing campaign
• Customer acquisition per campaign - view all customer visit results that are imported directly from one of our integrated partners and linked to a marketing campaign
• Costs per campaign – view all costs accrued that are linked to a marketing campaign
• Customized date reports – all reports can be viewed as daily, weekly, monthly, yearly or a date range of your choice
• Customized comparison reports – all reports can be viewed by type of media used or offer of the campaign, and can do individual or multiple comparisons
• Multiple types of campaigns – all digital, online and offline marketing activity can be tracked and measured

You can upload your own results or use one of integrated partners:
• Kounta POS
• Vend POS
• Square POS
• Xero Accounting software

Capture all data accurately and exactly. The program shows you all of your sales, profit and customer results. These are the only results that really matter in business, as they are directly linked to your cashflow and business performance.

When you have this information, you can make decisions much easier; get more customers and sales, for the same or reduced investment.

We are currently open to the beta community to road test our software before our official launch, and with extended free trial periods and lifetime discounts on subscriptions.

Location: Brisbane, Australia