Boost The News vs Volley Software Inc.

Promote the right content to the right audience.

Boost the News is a content retargeting platform that enables publishers and brands to cooperate in promoting content. Publishers share their articles with relevant brands using the Boost the News platform. Brands then have the possibility to promote the articles through retargeted online ads.

Boost the News has unique features for two main types of users:

Online publishers come to Boost the News for a new tool to increase traffic and monetize content. They receive a platform that enables them to share their articles with relevant brands (for example, brands that are mentioned in a given article), who then promote the articles.

Through this cooperation with brands, publishers increase their website traffic and ensure their articles are read by as many people as possible. They also monetize content, as for every promoted article they gain revenues.

Brands, on the other hand, see in Boost the News an opportunity to increase the readership of their branded content. They get a platform that enables them to receive articles from publishers, launch retargeted online ad campaign according to the desired duration and budget, and monitor and measure the performance of the ads.

This way, they get more brand visibility and make sure that articles about their brand do not pass unnoticed. They enhance the efficiency of their content marketing efforts with the accuracy of retargeted ads.

Asynchronous video communication for communities, coaches, and collaboration.

Volley is a video-first messaging app that makes it easy to have rich conversations on your own time. You can talk 1:1, as a group, or create a space for your community, VIP clients, or side-hustle team.

How does it work? In Volley, you take turns just like any other conversation, except you record your turn with video (a volley) in a threaded conversation. This gives you the best of both worlds–the richness of talking + the flexibility of texting.

Unlike chat tools like Discord or Slack – Volley’s core experience is based on face-to-face video messaging which creates more value and enables quick, frictionless communication (no keyboard required).

Unlike video conferencing tools like Zoom or FaceTime – Volley is asynchronous, which means you can participate on your own time without having to coordinate schedules or book your time.

Unlike social feeds like Facebook or Circle – Volley allows you to talk with your community instead of merely posting at them.

Location: Highland, United States