Candy vs Indicative

Candy is a flexible and visual way to make use of all things from the web.

Candy helps you mark and capture exactly those pieces of information that you need, and organize them flexibly in order to oversee them, to reveal connections, to help you make decisions, or just to keep them at hand forever.
You’ll get a grip on any topic and assemble the outline of your next article, research report, marketing plan or holiday program easier and faster, with more confidence and fun.

Customer analytics, free from limits

Analytics that tell you how to grow your business.

Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer touchpoints, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products.

Indicative integrates all sources of behavioral data together (e.g. websites, mobile apps, marketing automation, CRM, help desk, etc), and enables complex data analysis without any SQL or coding knowledge, making it easy to use.
Indicative is the leading customer analytics tool for three key reasons: data warehouse integrations, multi-path funnel analysis, and 1 billion user actions/events per month. That's right, 1 billion user actions/events per month, even on our Free plan.

Location: New York, United States