Atolla vs Cue

Personal Skincare, Powered by Machine Learning

Atolla uses machine learning to pinpoint the cause of your skin issue and give you a personalized solution to address it. Designed at MIT, the Atolla system includes a simple, 10-minute at-home skin test and a personalized serum formulated based on your skin measurements, environment, and lifestyle. Each month, you get the testing tools and serum adapted to your prior month’s measurements. Over time, Atolla predicts what your skin will need before you have an issue. Track your progress and connect to people with similar skin using Atolla’s Skin Health app.

Location: Brooklyn, United States

Social Proof And Better Conversions In A Few Minutes

Cue is a social proof and conversion rate optimization tool that can help you turn both organic and paid visits to your landing page into paying customers. The tool works like this: when a website visitor reaches your website, Cue displays bubble-style notifications containing engaging information (pulled from Intercom account or your custom data) about your new clients and customers.

This info most typically includes the following data:

How many new users signed up or made purchases within the last 7/30 days
Customer-level information (name, where they are from, etc)
How many people are currently viewing the page

These social proof powered notifications serve as validation of the credibility, legitimacy, and quality of your brand to your potential customers, thus providing them with one final nudge down the funnel and towards becoming your paying customers.

There are 3 different versions of Cue notifications:

Cue - shows individual, user-level information. For example:

David from Paris, France created an account 2 hours ago.

Hot Cue - shows how many users performed an activity within your website over the last 7 or 30 days. For example:

47 users created an account in the last 7 days. Verified by Cue.

Urgent Cue - is a fully-customizable Cue where you can insert any data, content or action you want. For example:

24 people are currently viewing this page.

With the right tactic and combination of Cues, Hot Cues, and Urgent Cues - you can create a potent, conversion-driven social proof strategy that can help you grow your client base and build brand credibility.

Location: Belgrade, Serbia