Delizard vs Dualo

Inbound Marketing

Studiare il campo, le regole, gli avversari e mettersi in gioco con impegno costante, creatività, professionalità, ricerca e analisi dei risultati per migliorare ancora. Solo così una strategia di inbound marketing può avere successo, e soprattutto, per quanto mi riguarda, in ambito di web marketing turistico! Stupire il cliente, farlo diventare ambasciatore della struttura e accrescere la brand reputation. Questa è una delle vie migliori che conosco per disintermediare, creare legami con i clienti... e vivere felici!

Collaborative knowledge management for digital product teams.

User Researchers, Data Scientists, Product Marketers and many other roles within digital product teams produce tonnes of valuable insights through customer research and data analysis, but they're not easily accessible because this work is often conducted in silos. This is a problem because it leads to lengthy searching, repeated work, and a lack of engagement from stakeholders - meaning wasted time, money and opportunity.

Teams currently resort to generic multi-use tools such as Notion, Confluence and Drive to centralise valuable insight across teams, but they are not working. These all-in-one tools are not built for managing research, have very basic search functionality, and are impossible to keep fresh and up to date - ultimately leading to yet more silos.

Dualo is an integrated insights platform that is specifically designed for digital product teams. We're building a knowledge management system that reduces search effort, increases the visibility and impact of research findings, and uses AI to spot new patterns in your data - across the organisation.

Location: London, United Kingdom