Digital Marketing Canvas vs EZ Transaction

Practical guide to develop a strategy to accelerate business growth.

I’ve built the Digital Marketing Canvas (DMC) based on these observations. The tool started as a hack for my
personal use in developing digital strategies. I got inspired by the well known Business Model Canvas that is used to generate new business models ideas. That’s why the architecture looks really familiar. However the content and the outcome is different. The DMC has 11 buildings blocks related to the marketing fundamentals and the digital customer journey. In 2 years, the DMC has been used by thousands of companies, startups, consultants, entrepreneurs, universities, incubators,... There was a need for one common language when talking about building a digital marketing strategy.

Location: Liège, Belgium

EZ Transaction is a unique all-in-one app to help all businesses and consumers in the US to conduct online transactions, including making purchases with ease.

EZ Transaction is the most convenient all-in-one app with comprehensive online appointment scheduling, ordering, reminders, messaging, directions, contactless payment, and push notifications all right at your fingertips.

This app is ideal for all consumers and businesses, from banking to bakeries, hair salons to healthcare, and every place in between.

Location: Greensburg, United States