Digital Marketing Canvas vs FastLane Group

Practical guide to develop a strategy to accelerate business growth.

I’ve built the Digital Marketing Canvas (DMC) based on these observations. The tool started as a hack for my
personal use in developing digital strategies. I got inspired by the well known Business Model Canvas that is used to generate new business models ideas. That’s why the architecture looks really familiar. However the content and the outcome is different. The DMC has 11 buildings blocks related to the marketing fundamentals and the digital customer journey. In 2 years, the DMC has been used by thousands of companies, startups, consultants, entrepreneurs, universities, incubators,... There was a need for one common language when talking about building a digital marketing strategy.

Location: Liège, Belgium

Together we build better business

FastLane Group is a Hong Kong-based tech savvy accounting and advisory firm that brings in innovation and technology to the traditional accounting and makes accounting simple.

We also provide a comprehensive range of services from auditing, taxation, corporate services and Payroll/HR outsourcing services. Ever since the group founded in 2013, we have been on a mission to help entrepreneurs and fast-growing companies to scale up and stay on top of their finance and compliances.

Location: Hong Kong, Hong Kong