Digital Marketing Canvas vs GLIDR

Practical guide to develop a strategy to accelerate business growth.

I’ve built the Digital Marketing Canvas (DMC) based on these observations. The tool started as a hack for my
personal use in developing digital strategies. I got inspired by the well known Business Model Canvas that is used to generate new business models ideas. That’s why the architecture looks really familiar. However the content and the outcome is different. The DMC has 11 buildings blocks related to the marketing fundamentals and the digital customer journey. In 2 years, the DMC has been used by thousands of companies, startups, consultants, entrepreneurs, universities, incubators,... There was a need for one common language when talking about building a digital marketing strategy.

Location: Liège, Belgium

Build better products.

GLIDR is a product discovery and validation platform built to help your team 1) build a shared understanding of customer needs, 2) prioritize what to build, 3) calibrate your go-to-market strategy, and 4) make smarter decisions across your innovation portfolio.

In 2012, co-founders Jim Hornthal and Steve Blank discovered the need for software to power the National Science Foundation’s I-CORPS Program. Since then, we've built on our initial MVP and GLIDR is now a leading product discovery and innovation management tool.

Our mission: Accelerate the future by empowering product managers, entrepreneurs and innovators of all types with the tools they need to achieve their goals.