Digital Marketing Canvas vs Grobo

Practical guide to develop a strategy to accelerate business growth.

I’ve built the Digital Marketing Canvas (DMC) based on these observations. The tool started as a hack for my
personal use in developing digital strategies. I got inspired by the well known Business Model Canvas that is used to generate new business models ideas. That’s why the architecture looks really familiar. However the content and the outcome is different. The DMC has 11 buildings blocks related to the marketing fundamentals and the digital customer journey. In 2 years, the DMC has been used by thousands of companies, startups, consultants, entrepreneurs, universities, incubators,... There was a need for one common language when talking about building a digital marketing strategy.

Location: Liège, Belgium

Grobo is an automated, indoor, plant growing system that grows your plants for you.

Grobo is an automated, home growing system that is monitored using a phone app. The system will water and feed your plants nutrients, maintain the optimal temperature and humidity of the environment, and allow for the perfect amount of light. The connect phone app allows you to monitor your plants, and sends growing tips and reminders.