Digital Marketing Canvas vs Microtica

Practical guide to develop a strategy to accelerate business growth.

I’ve built the Digital Marketing Canvas (DMC) based on these observations. The tool started as a hack for my
personal use in developing digital strategies. I got inspired by the well known Business Model Canvas that is used to generate new business models ideas. That’s why the architecture looks really familiar. However the content and the outcome is different. The DMC has 11 buildings blocks related to the marketing fundamentals and the digital customer journey. In 2 years, the DMC has been used by thousands of companies, startups, consultants, entrepreneurs, universities, incubators,... There was a need for one common language when talking about building a digital marketing strategy.

Location: Liège, Belgium

Cloud infrastructure on AWS that you can set up, automate, and deploy in minutes.

Microtica is an end-to-end platform that automates the entire software delivery process, from setting up cloud infrastructure to delivering applications and services in the cloud using Kubernetes. Releasing you from messy automation scripts forever, Microtica doesn't need you to be an expert to set up proper delivery automation in the cloud. Get cloud integration out-of-the-box with all the complexity already solved.

Location: Skopje, North Macedonia