Digital Marketing Canvas vs Open as App

Practical guide to develop a strategy to accelerate business growth.

I’ve built the Digital Marketing Canvas (DMC) based on these observations. The tool started as a hack for my
personal use in developing digital strategies. I got inspired by the well known Business Model Canvas that is used to generate new business models ideas. That’s why the architecture looks really familiar. However the content and the outcome is different. The DMC has 11 buildings blocks related to the marketing fundamentals and the digital customer journey. In 2 years, the DMC has been used by thousands of companies, startups, consultants, entrepreneurs, universities, incubators,... There was a need for one common language when talking about building a digital marketing strategy.

Location: Liège, Belgium

Build apps out of your spreadsheet and databases in just a few minutes.

Open as App is a provider of an automated application development services intended to create instant application. The company's platform facilitates users to build application which are based on spread sheet formats and automatically integrates with calculations, dashboards, lists, maps, enabling businesses to create mobile applications from their spreadsheet data and without any coding or macro writing.

Location: Munich, Germany