Digital Marketing Canvas vs SKINNY FISH

Practical guide to develop a strategy to accelerate business growth.

I’ve built the Digital Marketing Canvas (DMC) based on these observations. The tool started as a hack for my
personal use in developing digital strategies. I got inspired by the well known Business Model Canvas that is used to generate new business models ideas. That’s why the architecture looks really familiar. However the content and the outcome is different. The DMC has 11 buildings blocks related to the marketing fundamentals and the digital customer journey. In 2 years, the DMC has been used by thousands of companies, startups, consultants, entrepreneurs, universities, incubators,... There was a need for one common language when talking about building a digital marketing strategy.

Location: Liège, Belgium

First Fish Protein Shot in the world based on non-dairy protein

Do you drink enough fish?

Introducing SKINNY FISH the World’s first Fish Protein Shot.

SKINNY FISH is 100% Fish-based non-dairy protein, only 60 calories, no sweeteners, no sugars, natural taste, and 5 simple ingredients.

Great in the morning, on-the-go, before/after the gym, or whenever you want an extra boost of fish protein in your diet.

8 years in the making – just seconds to drink!

Sounds fishy but tastes great

Location: Aalborg, Denmark