Digital Marketing Canvas vs SplitmediaLabs

Practical guide to develop a strategy to accelerate business growth.

I’ve built the Digital Marketing Canvas (DMC) based on these observations. The tool started as a hack for my
personal use in developing digital strategies. I got inspired by the well known Business Model Canvas that is used to generate new business models ideas. That’s why the architecture looks really familiar. However the content and the outcome is different. The DMC has 11 buildings blocks related to the marketing fundamentals and the digital customer journey. In 2 years, the DMC has been used by thousands of companies, startups, consultants, entrepreneurs, universities, incubators,... There was a need for one common language when talking about building a digital marketing strategy.

Location: Liège, Belgium

SplitmediaLabs a developers of XSplit and Player.me.

SplitmediaLabs a developers of XSplit and Player.me. More than 8 Million people and businesses use SplitmediaLabs products to grow their communities, create innovative content and connect with other players from around the world.

Location: Quezon City, Philippines