Digital Marketing Canvas vs Standuply

Practical guide to develop a strategy to accelerate business growth.

I’ve built the Digital Marketing Canvas (DMC) based on these observations. The tool started as a hack for my
personal use in developing digital strategies. I got inspired by the well known Business Model Canvas that is used to generate new business models ideas. That’s why the architecture looks really familiar. However the content and the outcome is different. The DMC has 11 buildings blocks related to the marketing fundamentals and the digital customer journey. In 2 years, the DMC has been used by thousands of companies, startups, consultants, entrepreneurs, universities, incubators,... There was a need for one common language when talking about building a digital marketing strategy.

Location: Liège, Belgium

The standup bot for Slack

Standuply is a Slack bot that runs standup meetings and track team performance. It collects team answers and data from 3rd party tools for a single standup report.

Standuply runs asynchronous standup meetings, builds Agile charts from JIRA and integrates with 3rd party tools to enrich standups with more data.

Think of Standuply as a Scrum Master working in thousands of teams. Based on data from JIRA, Standuply advises how to improve. It’s our basic A.I. on the mission to adapt processes in every Agile team.