Direction Local vs OptechX

Supercharge your local SEO & engage your audience

Direction Local is an automated listing directory management tool for businesses of all sizes.

Dive into your portal & instantly update your business information, manage your online reputation & respond to reviews directly from one dashboard.

Direction Local provides live, continuous syncing of your business information to over 60+ partner directories, boosting your local visibility and positively impacting your local rankings practically overnight.

Location: Austin, United States

Making SOE development effortless, effective, secure, cloud-based and fully adaptable to any organisation needs

As a Project turned into a SASS Product, I set out to re-engineer how within the field of Information Technology, my colleagues will think when it comes to re-using existing technology without a complete overhaul and replacement of systems, processes, equipment and design every time a new technology emerges in the market. Instead, I want to see existing technologies be revived through the application of modern solutions by re-integrating them into the Infrastructure Lifecycle.

The biggest challenge faced in my career as a Software/SCCM Engineer was the development lifecycle of Windows Standard Operating Environment (SOE) within organisations. From the Planning to the execution right up to the closing phases of the project, there were significate hurdles in variety of time allocation, unexpected, resources availability, security updates and the testing phase before sign-off. ICT is an ever-changing landscape where the knowledge and solutions you have today are redundant and a potential security leak tomorrow.

So two years ago, I set out to engineer a solution from the ground up that will not only help IT Teams work more agile, but keep them in the loop with the latest developments on the hardware, security, operating system and application fronts so they don’t have to constantly be revising the latest security bulletins and just focus on their business requirements. From this, OptechX was born – the cloud-hosted Windows SOE Development Portal.

I have worked in the background of my day-to-day job and on weekends to research, develop and triage what my industry asked for into an enterprise-ready solution bringing together tools in a unified and easy-to-follow web interface to do exactly what costs every company money and System Engineers time.

Borrowing from my company principles, OptechX has been designed to be deployment agnostic, a term I coined that refers to a solution that doesn’t specialise in supporting any one image deployment platform. OptechX will work with existing and emerging platforms, and has room to be extended fully to the cloud for companies that have shifted to a completely remote-based operation. Traditional systems rely heavily on their proprietary environments, keeping you from exploring alternative solutions without heavy investment of time, knowledge and finance. I scrapped that so OptechX can work in as many scenarios as possible.

Location: Sydney, Australia