Dualo vs Product Marketing Alliance

Collaborative knowledge management for digital product teams.

User Researchers, Data Scientists, Product Marketers and many other roles within digital product teams produce tonnes of valuable insights through customer research and data analysis, but they're not easily accessible because this work is often conducted in silos. This is a problem because it leads to lengthy searching, repeated work, and a lack of engagement from stakeholders - meaning wasted time, money and opportunity.

Teams currently resort to generic multi-use tools such as Notion, Confluence and Drive to centralise valuable insight across teams, but they are not working. These all-in-one tools are not built for managing research, have very basic search functionality, and are impossible to keep fresh and up to date - ultimately leading to yet more silos.

Dualo is an integrated insights platform that is specifically designed for digital product teams. We're building a knowledge management system that reduces search effort, increases the visibility and impact of research findings, and uses AI to spot new patterns in your data - across the organisation.

Location: London, United Kingdom

Elevate product marketing together

Product Marketing Alliance was founded in March 2019 with a mission of uniting product marketers across the globe. And it did just that.

Within just seven months of launching, we gathered more than 8,000 enthusiasts from the USA to Russia, Greece to Germany, England to Australia. All with one shared goal: To drive demand, adoption and the overall success of their products.

Our mission.
It’s simple really: to elevate the role of product marketing. We want to support people in the industry, educate those on the outside, and encourage people to transition in - because as most product marketers will tell you, it’s a great place to be.

Location: London, United Kingdom