Betterbed vs Ecommerce Conversion Checklist

Find your dream mattress

Betterbed is a site for millennials looking to buy a mattress.

The mattress wars have begun. Mattress brands are competing for your attention. It can be overwhelming to decipher the main differences and choose the right one.

We make it simple. We sort through online chatter, filtering noise from fact. Then, we turn it into mattress reviews and guides, so you can compare choices and pick the best for you.

All information we share has been collected from real customers, expert opinions, and unbiased data. Our straightforward approach empowers your decision making, so you can find the right mattress no matter your sleeping position.

Readers are our first priority, so all of our advice is objective and relevant. We think fluff is best used in mattresses.

Review your store with 108 actionable guidelines to increase conversion rate

Ecommerce Checklist To Review Your Store And Increase Conversion Rate:
• 108 actionable guidelines based on 850 A/B tests
• Tested on successful 7-8 figure Shopify stores
• Contains good and bad examples to know what to do

This checklist contains:
• 35 product page guidelines
• 22 cart page guidelines
• 33 category page guidelines
• 18 homepage guidelines

How to use it (ideal way):
1. Install Free Chrome Extension with all guidelines
2. Go to your website and open relevant page (i.e. product page)
3. Click on Chrome Extension and choose category of guidelines (i.e. product page guidelines)
4. Go through the list one by one and check if you meet a guideline (you can always read more about each guideline)
5. Follow recommendations and implement changes

Location: Minsk, Belarus