Backroom vs Eltoro.com

Content messenger where friends can chat privately over things they read and watch

A content messenger for friends to share and chat privately over articles, videos, tweets, or any media. Currently, these private conversations are spread out across emails, text messengers or other platforms which also provide a private message feature (e.g. Twitter DM). Backroom makes it easy to both share and consume relevant information in a private space - whether it’s a static content (an article) or a live stream (an NBA game).

We want to build a communication solution which is content-native. What we mean by that: It understands if it’s a tweet, or a live stream and makes conversations richer and more engaging. We do not undermine what machines can recommend us, but we think if the “seed” can be created by people who know us, machines can use this “seed” and do a better job of recommendation.

Surface your digital ads on every computer at a specific location using only its physical mailing address.

By mapping over 160 million home and business IP addresses in the United States back to their corresponding physical mailing address, Eltoro.com can surface online display ads to almost any household or business using IP targeting technology.