Favkart vs Victa

When it comes to searching for books, there is only one place to turn to – the Favkart.com. We are India's biggest online book shop and which is all well and good.

Favkart is a new start-up business dedicated to selling and celebrating the fusion of books and education material. It also serves as an online community that unites students, teachers, researchers, scientists, engineers and other scholar’s conscious people.

Favkart.com is an initiative by a team of young entrepreneurs addressing the need for a hassle-free shopping in an efficient way at shopper’s home/office and saves valuable resources of time and money being used in local/long distance travel of buyers.

Victa is the first gaming running app, maintaining user's journey to their results by merging fitness with an addictive game and NLP chatbot.

We are striving to drastically increase retention in fitness now and other healthtech domains in the future to make more people healthier. We do it via creating a sticky factor with a character and telling a great animated story where user participates via moving. We rely on several scientific approaches in the product such as the anchoring effect, compulsion loop and pseudo-set framing to impact retention. We are going to balance fitness and gamification allowing users to use Victa as a full-fledged fitness tracker, but simultaneously get more motivation.

Location: Yerevan, Armenia