IndexBox vs Pencil

IndexBox is a leading AI-based market research publisher

We conduct market research and publish reports. You can find more than 35,000 research reports in our web store, which covers global and regional markets. All the marketing data you need, at your fingertips.

The artificial intelligence platform, developed by our data scientists, constitutes the key working tool for our analysts, empowering them to discover market trends, gather insights, and project future demand. This platform drives the data-decision making process, uncovering new business opportunities and providing our clients with actionable insights.

Generate ads that learn to perform.

For performance marketers and agencies who need to hit their ROAS targets and scale their Facebook and Instagram spend, Pencil is the world’s first Machine-Generated Content (MGC) self-serve platform that generates, predicts, and iterates dozens of high-performance ads.

We believe AI will be as fundamental to creativity in the next century as the pencil was in the last. Compared to relying fully on designers or using ‘template’ services, Pencil helps users generate ads that are good, fast, and cheap.

How does it work? Users start by completing a short brief, then upload a few existing brand videos, images, or UGC testimonials, and then Pencil generates dozens of fresh ad creatives, ready to run on Facebook or Instagram. Users can select, share and even edit the ads they want to use, then either push them straight into their Facebook account or export to upload manually.

Pencil then uses advanced Machine Learning to improve ROAS performance over time. This is possible because users connect their Facebook Ad account with Pencil, allowing us to automatically pull granular campaign performance data and use it to iterate higher-performing assets in the next brief.

Location: Singapore, singapore