Digital Marketing Canvas vs Lakebed.io

Practical guide to develop a strategy to accelerate business growth.

I’ve built the Digital Marketing Canvas (DMC) based on these observations. The tool started as a hack for my
personal use in developing digital strategies. I got inspired by the well known Business Model Canvas that is used to generate new business models ideas. That’s why the architecture looks really familiar. However the content and the outcome is different. The DMC has 11 buildings blocks related to the marketing fundamentals and the digital customer journey. In 2 years, the DMC has been used by thousands of companies, startups, consultants, entrepreneurs, universities, incubators,... There was a need for one common language when talking about building a digital marketing strategy.

Location: Liège, Belgium

The Lakebed app combines your data from many sources into a central hub (data lake).

The Lakebed app combines your data from many sources into a central hub (data lake). Use it for dashboards, business intelligence, data-driven apps, and more.
It seems almost every organization has disparate data now. There's data stored in web apps like Google Analytics, in accounting systems, in production reports, in CRM's, etc.

Location: New Westminster, Canada