LeadsRx vs mParticle

Impartial Multi-Touch Attribution

A fast innovator and a marketer’s choice for 3,000-plus global and local brands, LeadsRx is an unrivaled multi-touch attribution SaaS platform offering a unified and impartial view of the customer journey for optimizing ROAS. Powered by a unique Universal Conversion Tracking Pixel(tm), LeadsRx provides an impartial view of customer journeys, giving each advertising touchpoint proper weight and credit including broadcast media. Founded by marketers, LeadsRx enables companies of any size to elevate marketing performance in a framework that is easily understood delivering sustainable return on ad spend.

Location: Portland, United States

mParticle is the customer data platform for every screen.

mParticle helps marketers and product teams at companies like Venmo, Starwood, NBC Universal, Spotify, and Airbnb integrate and orchestrate customer data across their entire growth stack to create better customer experiences and win in key moments. Our customers trust mParticle to manage more than $5 billion in commerce transactions and 500 billion API calls monthly.