Mado vs Name Fixer

Scheduled video chat for families

Mado is a new kind of video chat for families that’s designed to help children build relationships with their grandparents who live far away.

Mado makes connecting effortless. Tell Mado when to connect, and it automatically turns on live video to eliminate calling, texting, and tech support. In testing, Mado families got together 12x more often than before — often several times per week. It’s so easy, grandkids and grandparents can get together even if the parents aren’t around.

Mado makes connecting fun. Once together, families can focus on each other. Rather than offer experiences that may seem distracting, Mado helps foster collaboration so families can read, do homework, play games, and more.

Test names for hearability, memorability and associations

We want to help founders and product managers get the best names for their startups and their products.
To do so, we give them objective metrics.

We get 50 survey respondents to listen to three potential names and ask them:
- How they understood the names
- How they feel about those names
- How much they remember those names a few minutes later

We then compare those results to our benchmarks and averages and send our advice report by email.
That's gut feeling, augmented with early users feedback.