Magic Schaufenster vs Sydney Pelvic Clinic

We develop gesture-powered marketing campaigns and sales tools using augmented reality technology.

The Gesture Powered GmbH (Company Name) is a vibrant and innovation driven company has been working to take advantage of the significant market opportunity by building an innovative marketing solution that combines Augmented Reality and Gesture Recognition into a magical, memorable consumer experience which captures attention; presents products and brand in a conceptually new way; and converts passers-by into customers.

Problem
It is becoming increasingly difficult for businesses to find new ways to promote their products and services to consumers. Few major advances in digital promotions have taken place since advent of social media. Digital marketing is mostly online-based, but retailers want the power of digital capabilities in an offline format too.

Consumers now increasingly want to engage more actively with their favorite brands. They are focused on convenience and expect retailers to provide this convenience and seamless shopping experience across all channels or devices i.e. whether the customer is shopping online from a desktop or mobile device, by telephone or in a bricks & mortar store (“Omni-Channel”).

There is a significant disconnect between what consumers want from an Omni-channel retailer and the Omni-channel capabilities that retailers are providing today. Though the marketers are seeking an Omni-channel approach to sales but current technologies have limited the extent of their participation. Technologies did not allow for tactile consumer involvement with a brand until recently. The new technologies such as virtual reality / augmented reality allow consumers a total immersion within a promotional environment.

Solution
The Gesture Powered GmbH has developed, under the brand name Magic Schaufenster, an innovative solution for real-time brand promotion by combining the power and flexibility of gesture-based interactivity and augmented reality technology. It is built upon the unique capabilities of Microsoft’s Kinect Motion Tracking Solution.

The solution is designed to turn passive window displays into fully interactive sales solutions. It offers consumers fully immersive involvement with their favorite brands and dramatically influences consumer purchasing habits. The technology further engages consumers to become part of the advertisement themselves by attracting attention of other customers with the use of gesture motioning.

Sydney Pelvic Clinic is a physiotherapy clinic in Bondi Junction for Men, Women and Children experiencing pelvic dysfunction or pain.

Pelvic pain or dysfunction can have a profound impact on your quality of life. Sydney Pelvic Clinic provides a specialised Physio-led health service that improves your pelvic and general health with evidence-based physio, exercise and massage. At Sydney Pelvic Clinic, we’re here to help you live, work and function at your best, with a range of physio, massage and exercise services designed to optimise your health and improve your quality of life.

Sydney Pelvic Clinic is proud to be a Centre of Excellence for Pelvic Health, led by an experienced team of qualified physiotherapists and health professionals who share the vision of improving quality of life through pelvic health treatment. Sydney Pelvic Clinic began as a specialised service within AJ Physio – a leading physiotherapy clinic founded by physiotherapist and pelvic health specialist, Angela James. Over the past fifteen years, Angela and her team have seen more and more people seeking specialised treatment for pelvic health conditions. Today, we treat women, men and children using innovative evidence-based therapies, technologies and techniques to effectively treat a wide range of pelvic conditions.

Location: Bondi Junction, Australia