Measured vs Sik

Help brands grow by measuring incremental media contribution to performance through experimentation, adaptable technology and actionable insights.

Measured helps brands grow by measuring incremental media contribution to desired performance results. Through a transparent experimentation approach that is always learning, Measured delivers ongoing actionable insights for marketers to increase efficiency and scale media for maximum growth. Experiments are powered by Measured’s privacy compliant Marketing Data Warehouse, which is purpose-built for analytics with data the customer owns. Since being founded in early 2017, Measured customers, including brands like Calvin Klein, Drizly, FabFitFun, and Johnny Was have experienced 30% efficiency gains on average. For more information, visit www.measured.com.

Location: Santa Monica, United States

Express yourself through videofied playlists

Sik allows you to make your own playlists and personalize then with pictures, videos and filters. You can choose a song to start and its AI gives you recommendations for the next play, so you can just swipe through suggestions and add songs you like. When you want to show your friends how the songs soundtrack your moments, you can just pick images or videos from your camera roll and Sik automatically makes 15-sec-long preview music video for you, so viewers can get a glimpse of what the playlist sounds like as well as how the songs become part of your life. And viewers can also tune into the playlist.