Measured vs SwiftSwim

Help brands grow by measuring incremental media contribution to performance through experimentation, adaptable technology and actionable insights.

Measured helps brands grow by measuring incremental media contribution to desired performance results. Through a transparent experimentation approach that is always learning, Measured delivers ongoing actionable insights for marketers to increase efficiency and scale media for maximum growth. Experiments are powered by Measured’s privacy compliant Marketing Data Warehouse, which is purpose-built for analytics with data the customer owns. Since being founded in early 2017, Measured customers, including brands like Calvin Klein, Drizly, FabFitFun, and Johnny Was have experienced 30% efficiency gains on average. For more information, visit www.measured.com.

Location: Santa Monica, United States

The first artificial intelligence powered mobile application for swimming

SwiftSwim relies on Machine Learning algorithms to deliver unparalleled accuracy in identifying your swimming styles, performance and energy expenditure.
It recognizes your movements, learns from your own particular swimming style which helps you improve by providing accurate reports of your swim training! All you need to do is start the app, get in the water and train. This is the next step in intelligent wearable devices.
SwiftSwim uses sensors found in Smartphones for its measurements. In specific: the gravity and acceleration sensors as well as the gyroscope and magnetometer. This four instruments each capture data in a three dimensional axis. This means that for every hour that you swim, SwiftSwim captures over 5 Million data points, which translate into different metrics designed to enhance your swim training