Name Fixer vs TrekMarker

Test names for hearability, memorability and associations

We want to help founders and product managers get the best names for their startups and their products.
To do so, we give them objective metrics.

We get 50 survey respondents to listen to three potential names and ask them:
- How they understood the names
- How they feel about those names
- How much they remember those names a few minutes later

We then compare those results to our benchmarks and averages and send our advice report by email.
That's gut feeling, augmented with early users feedback.

A simple tool to better understand your end users and reduce rework.

TrekMarker helps by using guided empathy questions to focus user research so that you can find the best qualitative insights.

It starts by creating simple user flows that take a few minutes, rather than hours. Then add your users’ emotional state to the journey to better see where the potential pain points are. Finally, send that journey to others for real-life feedback that generates invaluable insights.