Nimi vs Public Design Forum

Choosing a name for your startup? Test it with actual people in 20+ countries to avoid hurting your brand!

Nimi is an online service for people who are choosing a name for a company, product, or brand. We help them avoid poor name choices than can hurt their business either at home or abroad, by finding how people across 20+ countries react to names.

In today's competitive globalized economy, weak brand names can lead to slow growth, brand damage, and even litigation. Starbucks named its new drink Cascara after a laxative, and Disney’s last movie Moana shares the name with an Italian porn star!

Our crowdsourced analysis of brand names prevents roadblocks like that. We deliver insights about linguistic, emotional, and competitive issues - helping founders succeed by making better, safer decisions about their startup brand identity.

A global community of public good designers & innovation professionals

Public Design Forum is a global community of designers and innovation professionals working at the intersection of design and public good. Ask questions about the design process as used in the public/social sector, or seek advice on how best to approach a public project/social cause. Ask questions, help others by answering, get inspired, and chat!