Pencil vs Plugd

Generate ads that learn to perform.

For performance marketers and agencies who need to hit their ROAS targets and scale their Facebook and Instagram spend, Pencil is the world’s first Machine-Generated Content (MGC) self-serve platform that generates, predicts, and iterates dozens of high-performance ads.

We believe AI will be as fundamental to creativity in the next century as the pencil was in the last. Compared to relying fully on designers or using ‘template’ services, Pencil helps users generate ads that are good, fast, and cheap.

How does it work? Users start by completing a short brief, then upload a few existing brand videos, images, or UGC testimonials, and then Pencil generates dozens of fresh ad creatives, ready to run on Facebook or Instagram. Users can select, share and even edit the ads they want to use, then either push them straight into their Facebook account or export to upload manually.

Pencil then uses advanced Machine Learning to improve ROAS performance over time. This is possible because users connect their Facebook Ad account with Pencil, allowing us to automatically pull granular campaign performance data and use it to iterate higher-performing assets in the next brief.

Location: Singapore, singapore

Comprehensive restaurant ordering software that offers contactless digital menus, waiter-free self-ordering for dine-in, commission-free direct-to-customer delivery and pickup and curbside ordering.

Plugd is a commission-free SaaS solution that helps restaurants take back control of their direct customer orders, relationships, data, and profits. It does this by offering a few innovative solutions for restaurants:

Direct-to-Customer Online Ordering: Provides restaurants with simple plug and play technology to drive their own commission-free delivery and pickup solution. This enables them to bypass heavy commissions and keep direct customer connection.

Multi-channel Experiences: Provides efficient tech-enabled food ordering experiences, allowing restaurant customers to discover, order, and pay for all channels: Dine-in, Car dining, Queueless Pickup, and Ordering in advance

Smart Operations: Helps make restaurant operations more efficient and effective using their auto-CRM and seamless loyalty features, reduced staff requirements, and detailed product performance reports.

Social Distancing Compliant Experiences: Allows restaurants to take necessary precautions while operating in the pandemic through touchless digital menus, waiter-free dine-in ordering, in-vehicle dining, and contactless curbside pickup.

Location: Dubai, United Arab Emirates