Pencil vs Volley Software Inc.

Generate ads that learn to perform.

For performance marketers and agencies who need to hit their ROAS targets and scale their Facebook and Instagram spend, Pencil is the world’s first Machine-Generated Content (MGC) self-serve platform that generates, predicts, and iterates dozens of high-performance ads.

We believe AI will be as fundamental to creativity in the next century as the pencil was in the last. Compared to relying fully on designers or using ‘template’ services, Pencil helps users generate ads that are good, fast, and cheap.

How does it work? Users start by completing a short brief, then upload a few existing brand videos, images, or UGC testimonials, and then Pencil generates dozens of fresh ad creatives, ready to run on Facebook or Instagram. Users can select, share and even edit the ads they want to use, then either push them straight into their Facebook account or export to upload manually.

Pencil then uses advanced Machine Learning to improve ROAS performance over time. This is possible because users connect their Facebook Ad account with Pencil, allowing us to automatically pull granular campaign performance data and use it to iterate higher-performing assets in the next brief.

Location: Singapore, singapore

Asynchronous video communication for communities, coaches, and collaboration.

Volley is a video-first messaging app that makes it easy to have rich conversations on your own time. You can talk 1:1, as a group, or create a space for your community, VIP clients, or side-hustle team.

How does it work? In Volley, you take turns just like any other conversation, except you record your turn with video (a volley) in a threaded conversation. This gives you the best of both worlds–the richness of talking + the flexibility of texting.

Unlike chat tools like Discord or Slack – Volley’s core experience is based on face-to-face video messaging which creates more value and enables quick, frictionless communication (no keyboard required).

Unlike video conferencing tools like Zoom or FaceTime – Volley is asynchronous, which means you can participate on your own time without having to coordinate schedules or book your time.

Unlike social feeds like Facebook or Circle – Volley allows you to talk with your community instead of merely posting at them.

Location: Highland, United States