Define vs PersonaBold

Planners & Journals to help you navigate each day

Define is an e-commerce brand founded by three siblings who firmly believe that life is a journey that is often not a straight line but a path with many divergent routes along the way. Growing up in a close-knit family, we always dreamed of creating a family business but eventually went our separate ways to college. Due to the pandemic, we found that our paths crossed in ways we never could imagine. In 2020, we collectively decided to jump into entrepreneurship together. We created the Define Planner to empower people to navigate each day with purpose as they travel along their unique paths.

Location: /, United States

Build online visual, interactive buyer personas of your target audience to build stronger marketing, sales & recruitment.

We are strong believers that knowing your audience inside and out leads to significantly better marketing and sales. Personas should be used when choosing what channels to promote on, creating messaging or designs, choosing content topics or as references for the development of proposals.

There are many uses, but not knowing your target audiences well isn’t a good option. Motivations, pains, drivers, channels and more to create smarter marketing campaigns and help sales teams stay aligned.