MyRx365 vs PersonaBold

Healthcare big data company focusing on the pharmacy vertical to increase medication adherance

MyRx365 is a healthcare big data company focused on the digital pharmacy space. We use AI and machine learning to drive revenue and profitability while building out a unique data set that includes medical health records, wearables, and social media to provide a true 360 degree view of the patient.

We empower patients by giving them ownership of these combined datasets and allow them to share this information with their physicians, family and friends providing true patient engagement leading to better outcomes.

Our focus on pharmacy allows us for the first time to bring together the patient, the physician and the pharmacy under one platform, a Care triangle. We provide an array of features for our patients, free of charge. These include telemedicine/telepharmacy through our RealTike Clinic asset. MTM and medication synchronization are provided to our patients as well as free delivery.

All in all, the goal of MyRx365 is to provide a unique 360 degree view of the patient and allow the patient to take ownership of their health. Our focus is specifically those patients who have chronic diseases, currently 133MM patients and growing every year. We hope that by providing them with all of these tools they will be able to increase their medication adherence and have better health outcomes.

Location: New York, United States

Build online visual, interactive buyer personas of your target audience to build stronger marketing, sales & recruitment.

We are strong believers that knowing your audience inside and out leads to significantly better marketing and sales. Personas should be used when choosing what channels to promote on, creating messaging or designs, choosing content topics or as references for the development of proposals.

There are many uses, but not knowing your target audiences well isn’t a good option. Motivations, pains, drivers, channels and more to create smarter marketing campaigns and help sales teams stay aligned.