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A new dynamic file format that allows content owners to control their data at any time.

Play’s mission is to allow content owners to distribute their digital content in the easiest, fastest and most secure way possible while providing them with full control over it at any given time.

Converting any file to a Play file results in a significant file-size reduction, that leads to a much faster/smoother distribution under all network conditions (e.g., WhatsApp, Email, iMessage, SMS, etc.).

On top of that, Play files can be remotely controlled and each of its playback parameters can be modified, such as the number of play's, playback duration, and even remote deletion.

Due to their dynamic nature, Play files report back to their owner in real-time and provide him/her with in-depth analytics regarding his/her files whereabouts and usage. Based on that information, file owners can now make data-driven decisions and generate new revenue streams or modify their existing ones (e.g., by injecting payment requests, targeted ads or any other commercial content into their Play files).

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