Houston vs Ramen

Tap into your pre-launch email list for valuable feedback and referrals, so you can launch a winning product.

Many startups pour time and money into building a product without first getting to know their potential customers. When the day comes to launch, they have no one interested in buying it. They may have a great product and no audience, or worse, they may have built something that nobody wants. Both can be fatal, but also avoided, by building an early audience and involving them in the product development process.

Houston is a simple audience engagement tool for pre-launch startups. Our product helps them build their waiting list with viral referral tools, keep their subscribers engaged with a drip email campaign, and learn from their potential first customers with email micro-surveys. As their email list grows and more subscribers share their feedback, our customers are able to quickly identify those that are potential interview candidates, beta testers, influencers, and customers.

What makes Houston different?
Houston is different in that it focuses on tapping into early adopter email lists for feedback and valuable insights. There are plenty of products available for email marketing, surveys and list building, but none that tie it all together in a simple solution for pre-launch startups.

What are micro-surveys?
Micro surveys are short, targeted and timely questions. While the typical survey is thought of as a long-form questionnaire with multiple questions to answer, micro-surveys are typically one simple question. In the case of Houston, we let users place a single question in each email to their subscribers.

Software for Product People

Ramen enables SaaS Product Teams to learn about their customers, ask those customers questions, and discuss features and ideas with them. We take the tools that every product team needs and put them into one app. By doing this the product team is no longer leaving their customer data all over multiple apps, empowering them to have better visibility into what their customers actually need and take action on it.

Increase feature usage, improve usability, reduce churn and achieve better product-market fit through Ramen’s in-app customer engagement tools.