Backroom vs SendTornado

Content messenger where friends can chat privately over things they read and watch

A content messenger for friends to share and chat privately over articles, videos, tweets, or any media. Currently, these private conversations are spread out across emails, text messengers or other platforms which also provide a private message feature (e.g. Twitter DM). Backroom makes it easy to both share and consume relevant information in a private space - whether it’s a static content (an article) or a live stream (an NBA game).

We want to build a communication solution which is content-native. What we mean by that: It understands if it’s a tweet, or a live stream and makes conversations richer and more engaging. We do not undermine what machines can recommend us, but we think if the “seed” can be created by people who know us, machines can use this “seed” and do a better job of recommendation.

Email marketing for ROI oriented marketers

With a very easy to use interface and some sophisticated features, SendTornado aims at helping both beginner and serious marketers reach out to their audience through email.

The ability to deeply segment subscribers comes in handy when sending broadcasts, as it allows our customers to solve one of the biggest marketing problems: delivering the right message to the right person because sending the same message to all of our subscribers simply does not work as there isn't one solution to fit everybody.

We integrate with your business in multiple stages in the customer lifecycle, from lead capturing to tracking sales and evaluating ROI for your campaigns.